LOOK INSIDE
 
It’s what’s between the covers that counts

Gabay's Copywriters' compendium is everything a copywriter needs in one indispensable volume. Take a ‘sneak’ preview at the opening introductions to each chapter and you’ll begin to see how you could add the ‘finishing touch’ to your next brilliant copy assignment.
 
Chapter 1 The creative briefing process
Chapter 2 Mind your Ps and Qs
Chapter 3 Why use ten words when one will do?
Chapter 4 Is it ‘Its’ or ‘it’s’? Choosing the right word for the right occasion
Chapter 5 Spell well
Chapter 6 Consonants divided by continents –
UK v US language
Chapter 7 Do you speak marketese?
Chapter 8 Idioms make the heart grow fonder
Chapter 9 Clichés – they're playing our song again
Chapter 10 Metaphors – spot the resemblance
Chapter 11 As thought-provoking as a well-placed simile
Chapter 12 Would you rather be cuddly or plump? It's all in the euphemism
Chapter 13 Portmanteau – copy blending
Chapter 14 All together now –collective nouns
Chapter 15 Rhyme time
Chapter 16 Get your tongue around this....(tongue twisters)
Chapter 17 Words from the wise
Chapter 18 The business of quotes
Chapter 19 Is it a bird? Is it a plane?... No it’s a sloganeer!
Chapter 20 Today’s the day
Chapter 21 A world of facts
Chapter 22 Top tips


 The best is yet to come