A new term for Blair
demands a new slogan from marketers
6th May 2005
Renowned award-winning author Jonathan Gabay
is offering free creative writing consultation and signed
copies of his latest best-seller in an exclusive competition
for copywriters.
The competition, supported by The Chartered
Institute of Marketing (CIM), offers the first prize
winner the unique opportunity of a private morning workshop
on copywriting with Gabay at CIM’s International headquarters,
Moor Hall in Berkshire, together with a signed copy of
the highly acclaimed ‘Gabay’s Copywriters’ Compendium’.
Second and third place finalists will also win signed copies
of the book.
The competition requires entrants to create
a hypothetical strap-line or slogan, which could be used
by Labour throughout the government’s new term in office.
In addition, marketers are asked to nominate their favourite
advertising slogan from the last ten years. The results
will be short-listed by a panel of senior judges at CIM,
with the outcome being announced later in May.
In support of the competition, David Thorp,
CIM’s Marketing Innovation Manager commented, “We are pleased
to support copywriters, in giving them the opportunity
to benefit from Gabay’s extensive knowledge, gained from
a lifetime of professional experience.”
In addition to explaining
the fascinating background stories behind some of marketing’s
best loved slogans, Gabay offers copywriters the inside
secrets needed to write in an engaging and inspirational
style. In a recent review by CIM’s Insights Team, Gabay’s
latest release is ‘injected with humour and approachable
style’ providing an invaluable resource for anyone with
an interest in writing.
Entries will be accepted from Monday 9th May
2005 until Wednesday 1st June 2005.
For further information or to post your
entry, contact Thomas Beard, in the CIM Press Office by:
Email: thomasbeard@cim.co.uk
Post: Moor Hall, Cookham,
Maidenhead, Berkshire SL6 9QH
* Entries will be used solely within this
competition and will not be shared with any third parties
or used by The Chartered Institute of Marketing
- Ends
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About Jonathan Gabay
Jonathan Gabay is on CIM’s core Faculty. In
a career spanning over two-decades he has held the post
of Creative Director at some of Europe’s
most prestigious agencies and continues to advise some
of the world’s most influential brand leaders.
He is a highly popular keynote speaker at events throughout the world, author
of nine books and has won awards for his copywriting campaigns.
Jonathan is Fellow at the Royal Academy of Arts and was elected by MCEI (Japan) as one of the top one hundred people in
marketing.
Details of his new book can be found at
www.gabaywords.com
About CIM
The Chartered Institute of Marketing (CIM)
is the world's largest professional marketing body with
members in 130 countries. We define the marketing
standards that operate in the UK and champion best practice globally. CIM exists
to develop the marketing profession, maintain professional
standards and improve the skills of marketing practitioners,
enabling them to deliver exceptional results for their
organisations. We do this by providing membership,
qualifications and training to marketing professionals
around the world. Visit CIM online at www.cim.co.uk
Thomas Beard
Brand & Public Relations
Coordinator
The Chartered Institute of Marketing
Tel: +44 (0) 1628 427139
Fax: +44 (0) 1628 427159
Email: thomasbeard@cim.co.uk
Web: www.cim.co.uk/pressoffice
View CIM's latest
Insights Agenda 'The Devil and the Deep Blue A, B or
C -
Segmentation in the maturing
marketplace' at www.shapetheagenda.com
CIM - Winners of
the Magazine Design Awards
2004 Business-to-Business
Front Cover of the Year for the
marketer
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