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Look before you buy. Gabay's Copywriters' compendium is everything a copywriter needs. We know it, and after you have taken a brief look at the opening of each chapter of the book - so will you.

 
Chapter 8 : Idioms make the heart grow fonder
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Closely related to clichés, idioms are common expressions whose meaning may not be fully understood at first glance. In the following section I list hundreds of idioms and show how many have become as much a part of the living landscape of language as the people who use them. So, putting business before pleasure and trying not to cross the bridge before I come to it – after all, procrastination is the thief of time – enjoy these idioms, because if you look after the pennies, the pounds will look after themselves.

 



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