Look before you buy. Gabay's
Copywriters' compendium is everything a copywriter needs. We
know it, and after you have taken a brief look at the opening
of each chapter of the book - so will you.
Marketing
has a list of technical terms as long as your arm.
This chapter deals with some of the terms that
have scratched on my eardrums over the years, with
some explanations to help your own ears feel less
stressed.
