I was attending a meeting, when an American gentleman told me that this lady he met ‘blew him off the other day’. I blushed, explaining that although the meeting was about ‘relationship marketing’ I really didn’t want to know that kind of detail about his personal relationships. At this, he looked at me oddly and said,’ I am referring to being ditched at the last moment from an important meeting!’ I replied, ‘I thought you meant that.’ Then offered him another digestive biscuit…

This chapter highlights many of the common differences between the two ‘cousins’ whose ‘special relationship’ goes from strength to ‘high five’.