‘So much has been given to so many by so few.’ So
starts a presentation on brand monopolies. To arrive
at the quote, I simply adapted a famous existing
quotation. This simple technique may be just the
sort of tonic you are looking for when offering a
public relations quote for the press or perhaps an
extra helping of spice for your annual conference
speech. You don’t have to choose a quotation
that ‘sounds’ worthy. In fact some of
the best business quotes, like the products and services
behind the company executives who deliver them, come
out of adversity rather than triumph. (Oooer! That
little line may be picked up as a business quote
one of these days.)
This chapter lists thousands of quotes which
you can use for your next important business
speech or presentation.



