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Chapter 18 : The business of quotes
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‘So much has been given to so many by so few.’ So starts a presentation on brand monopolies. To arrive at the quote, I simply adapted a famous existing quotation. This simple technique may be just the sort of tonic you are looking for when offering a public relations quote for the press or perhaps an extra helping of spice for your annual conference speech. You don’t have to choose a quotation that ‘sounds’ worthy. In fact some of the best business quotes, like the products and services behind the company executives who deliver them, come out of adversity rather than triumph. (Oooer! That little line may be picked up as a business quote one of these days.)

This chapter lists thousands of quotes which you can use for your next important business speech or presentation.



 The best is yet to come