Writing verse requires quick access to rhyming words. You need the right rhyme ending and the right number of syllables. One example of this is when you give a company name a rhyming ‘assonance’: when the vowel sound in the middle two or more words is similar:

• Hot-Shot
• Nice Ice
• Quick Licks

This chapter provides a broad history of rhyme as well as over two thousand examples of the right word endings you need to ‘seal the deal’